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Sales Training on "cold"calls

A look back on my first days of insurance


Image credits to the respective insurers

Ever wonder why your "friends" will suddenly call to meet after a long time of not contacting you? No matter which insurance company you join, you will be instructed to open up your phone book and call all your contacts. The rationale given by the "Directors" (ha title so inflated sometimes) is that such calls are not "cold calls" but only reaching out to forgotten friends.


I did it, I admit. There is nothing too shameful about calling people as long as the money dangle is there. It was all about the money then. But then again, to those employed persons, don't you also work for the sake of money?


The training given can make such a fearful process become unfeeling. Soon I was of the view that most people I met were "walking bags of money". Of course, any good and sound agent will argue with me about serving their clients. There again is perhaps a part of your training: be honest, have you been taught to justify (brainwash) why you sell insurance apart from the money game? A common reason used is "I sell insurance because I had an <insert person> who suffered because he or she was unable to reap the benefits of a hospitalisation insurance. So I became motivated to help others before they meet a same fate."


Anyway I am not saying whatever coldcalling method training is wrong. Sometimes we do whatever works to make money. I always have one peer who says: "Cash is King!"

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